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Abstract
This teaching and learning innovation introduces an organizing framework, the project management plan (PMP), that provides structure to team processes and guides effective team outcomes in marketing course projects. Using basic principles of project management, the PMP incorporates process issues not commonly discussed in the marketing classroom, demonstrates instructor commitment to student learning, creates excellent project outcomes, and provides a system that can be transferred to other courses and the workplace. While the design of the PMP is straightforward, it also requires the instructor to take a more active and supportive role in team process and performance.
